Digital Scholar has launched Digital Marketing Training with Generative AI (DMGA) in Mumbai!
This comprehensive course is tailored to equip you with cutting-edge digital marketing skills and knowledge, providing a transformative learning experience for a diverse audience.
![]() | |
|
The Course is Designed for Diverse Audience:
Students
Gain practical digital marketing skills, making you job-ready with a competitive edge in the market.
Professionals
Enhance your career prospects and stay updated with the latest marketing trends to ensure continuous growth.
Entrepreneurs
Learn to effectively promote your business online, increase revenue, and reach a broader audience.
Freelancers
Expand your skill set and offer a wide range of services to clients, boosting your freelance career.
Marketing Enthusiasts
Deepen your knowledge and stay ahead in the competitive digital landscape, mastering advanced techniques.
Digital Scholar Mumbai Detailed Course Syllabus
Fundamentals of Digital Marketing (Week 1)
- Topics Covered:
- Digital Marketing Strategies for B2B and B2C
- Branding with a Digital Marketing Strategy Worksheet
- AI-driven Logo Design
- Market and Competitor Research
- Customer Persona using PQR2 Technique
- Organic and Inorganic Channels
- Marketing Funnel Creation
- Learning Outcomes:
- Benchmark competitors
- Understand customers better
- Build a complete brand story
- Tools Covered: Canva, SEMrush, Facebook Ads Library, +10 other tools
- Projects:
- Develop and map a funnel for a small business
- Analyze and benchmark competitor assets
- Digital Marketing Strategies for B2B and B2C
- Branding with a Digital Marketing Strategy Worksheet
- AI-driven Logo Design
- Market and Competitor Research
- Customer Persona using PQR2 Technique
- Organic and Inorganic Channels
- Marketing Funnel Creation
- Benchmark competitors
- Understand customers better
- Build a complete brand story
- Develop and map a funnel for a small business
- Analyze and benchmark competitor assets
Digital Design Mastery (Week 2)
- Topics Covered:
- Science and principles of design
- Design best practices
- Mastering Canva
- Brand Identity Development
- Social Media Design Excellence
- Advanced Facebook Ad Creatives
- AI Design techniques
- Learning Outcomes:
- Create amazing creatives for various marketing materials
- Tools Covered: Canva, +10 other tools
- Project: Complete Branding Kit with Carousel Designs
- Science and principles of design
- Design best practices
- Mastering Canva
- Brand Identity Development
- Social Media Design Excellence
- Advanced Facebook Ad Creatives
- AI Design techniques
- Create amazing creatives for various marketing materials
Social Media Marketing with Generative AI (Weeks 3 to 6)
- Topics Covered:
- Generative AI for content creation
- Strategic Social Media Planning
- Monthly Content Calendar Development
- Viral Reels/YouTube Shorts creation
- Content Bucket Framework
- Social Media Launch Strategies
- Engaging in Social Media Contests
- Instagram Automation
- Case Study Analysis
- Learning Outcomes:
- Create viral campaigns
- Optimize social media profiles
- Generate leads and sales
- Tools Covered: Publer, Midjourney, ChatGPT, +10 other tools
- Project: Create and develop a new Instagram Page for a real-brand competition
- Generative AI for content creation
- Strategic Social Media Planning
- Monthly Content Calendar Development
- Viral Reels/YouTube Shorts creation
- Content Bucket Framework
- Social Media Launch Strategies
- Engaging in Social Media Contests
- Instagram Automation
- Case Study Analysis
- Create viral campaigns
- Optimize social media profiles
- Generate leads and sales
LinkedIn and Cold-Emailing (Week 7)
- Topics Covered:
- LinkedIn Profile Optimization
- Cracking LinkedIn Algorithm
- Advanced Outreach Strategies
- Scraping LinkedIn Contacts
- Mastering Cold-emailing tools
- Learning Outcomes:
- Master LinkedIn for job, freelance, or business leads
- Effective outreach techniques
- Tools Covered: LinkedIn, LinkedIn Sales Navigator, +10 other tools
- Project: Outreach to companies and pitch social media marketing services
- LinkedIn Profile Optimization
- Cracking LinkedIn Algorithm
- Advanced Outreach Strategies
- Scraping LinkedIn Contacts
- Mastering Cold-emailing tools
- Master LinkedIn for job, freelance, or business leads
- Effective outreach techniques
Website Building (Week 8)
- Topics Covered:
- Domain and Hosting selection
- WordPress installation
- SEO Plugins and optimization
- Google Business Profile setup
- Learning Outcomes:
- Build a professional website
- Tools Covered: WordPress, RankMath, Google Search Console, +5 other tools
- Project: Build a fully-functional website
- Domain and Hosting selection
- WordPress installation
- SEO Plugins and optimization
- Google Business Profile setup
- Build a professional website
Landing Page & Automation (Weeks 9 to 10)
- Topics Covered:
- Landing Page Strategy
- Lead Magnets and Sales Pages
- Payment Gateway Integration
- Email and SMS Automation
- Workflow Automation
- Learning Outcomes:
- Create effective landing pages and automate marketing tasks
- Tools Covered: Various automation tools
- Landing Page Strategy
- Lead Magnets and Sales Pages
- Payment Gateway Integration
- Email and SMS Automation
- Workflow Automation
- Create effective landing pages and automate marketing tasks
Performance Marketing - Google Ads (Weeks 11 to 14)
- Topics Covered:
- Google Ads account setup
- PPC strategies
- Conversion tracking
- Competitor and customer data utilization
- Quality Score optimization
- Targeting and A/B testing
- Learning Outcomes:
- Master Google Ads for effective campaigns
- Tools Covered: Google Ads, +10 other tools
- Project: Create Google Ads account structure and keyword strategies
- Google Ads account setup
- PPC strategies
- Conversion tracking
- Competitor and customer data utilization
- Quality Score optimization
- Targeting and A/B testing
- Master Google Ads for effective campaigns
Performance Marketing - Meta Ads (Weeks 15 to 17)
- Topics Covered:
- Facebook Ads Ecosystem
- Audience Targeting Strategies
- Ad Creatives
- Campaign Setup and Structure
- Bidding and Optimization Techniques
- Analytics and Reporting
- Advanced Automation Tools
- Case Studies and Campaign Reviews
- Learning Outcomes:
- Create and manage profitable Facebook ad campaigns
- Tools Covered: Meta, +10 other tools
- Project: Set up an ad account for a real client
- Facebook Ads Ecosystem
- Audience Targeting Strategies
- Ad Creatives
- Campaign Setup and Structure
- Bidding and Optimization Techniques
- Analytics and Reporting
- Advanced Automation Tools
- Case Studies and Campaign Reviews
- Create and manage profitable Facebook ad campaigns
Bonus Modules
SEO
- Key Objectives:
- Increase website visibility
- Improve search engine rankings
- Utilize various SEO tools and techniques
- Increase website visibility
- Improve search engine rankings
- Utilize various SEO tools and techniques
Marketing Automation
- Key Objectives:
- Automate marketing tasks
- Track customer behaviour
- Create personalized marketing campaigns
- Automate marketing tasks
- Track customer behaviour
- Create personalized marketing campaigns
Email Marketing
- Key Objectives:
- Build and manage email lists
- Craft effective email campaigns
- Utilize email marketing automation tools
- Build and manage email lists
- Craft effective email campaigns
- Utilize email marketing automation tools
WhatsApp Marketing
- Key Objectives:
- Use WhatsApp API for marketing
- Manage customer relationships
- Create sophisticated chatbots
- Use WhatsApp API for marketing
- Manage customer relationships
- Create sophisticated chatbots
Copywriting
- Key Objectives:
- Craft persuasive copy
- Understand consumer psychology
- Apply SEO principles to copywriting
- Craft persuasive copy
- Understand consumer psychology
- Apply SEO principles to copywriting
Quora Marketing
- Key Objectives:
- Optimize Quora profile
- Develop effective content strategies
- Leverage AI for optimal question selection
- Optimize Quora profile
- Develop effective content strategies
- Leverage AI for optimal question selection
YouTube Marketing
- Key Objectives:
- Master YouTube SEO and content creation
- Explore monetization strategies
- Utilize YouTube and Google Ads
- Master YouTube SEO and content creation
- Explore monetization strategies
- Utilize YouTube and Google Ads
Why Choose Digital Scholar in Mumbai?
Google & Meta Partnership
As a Google and Meta partner institute, Digital Scholar receives first-hand insights into the latest trends and developments in digital marketing.
The trainers and content are backed by echoVME Digital, a leading agency with over 120 members working with national and international brands across various sectors, including real estate, jewellery, cosmetics, e-commerce, SaaS, and more. This partnership ensures that you receive the most up-to-date and relevant training in the industry.
Industry Recognition
Digital Scholar's excellence is recognized by industry giants.
The founders and expert trainers attended the Meta & Google Partners Summit, an exclusive event for the country's top 1% of agencies. Only 50 agencies were invited.
This underscores their commitment to staying at the forefront of digital marketing.
Global Workshops
Digital Scholar has hosted AI workshops across Oman, India, and Amsterdam, filling all seats and demonstrating their global reach and influence.
Proven Success Stories
With over 1800 success stories, students have achieved remarkable results.
For example, Lokesh from Batch 23 generated revenue of INR 3 Lakhs with a spend of just INR 500, achieving an astonishing ROI of 59600%.
Digital Practitioners
Digital Scholars are true digital practitioners with a substantial online presence:
- 700k+ followers across social media
- A reach of 17M+ readers on Quora, making us a leader in the digital marketing niche
- 450k+ unique contacts reached through WhatsApp API
- 20M marketing automation tasks completed
- 400k unique email subscribers
- INR 100M worth of products sold by Digital Scholar students
Digital Scholar Google Ratings and Reviews
Students consistently rate Digital Scholar highly, with an average rating of 4.7 stars from over 3400 Google reviews and 600+ reviews on Trustpilot. They are proud to be one of the highest-rated digital marketing institutes.
Transforming Lives
Digital Scholar transformed more than 200,000 lives, helping students and professionals achieve their career and business goals.
Digital Scholar Dual-Certification Program: Digital Marketing and AI
Why Dual-Certification?
AI is revolutionizing digital marketing, making it essential for marketers to master AI tools and techniques. Digital Scholar's dual-certification program covers advanced digital marketing strategies and AI content creation mastery, ensuring you stay ahead of the curve.
Practical Learning Approach
Our program is entirely practical, with no theoretical lectures. You will work on real projects, from building websites to running ads and generating leads. Group challenges, such as taking offline businesses online, ensure you gain hands-on experience.
Comprehensive Curriculum
The curriculum includes website building, SEO, performance marketing, marketing automation, social media marketing, AI prompt engineering, and AI tech stack. You will also access pre-recorded modules on topics like Google Analytics and YouTube SEO.
Expert Trainers
Digital Scholar's trainers are seasoned professionals who undergo rigorous training to ensure they can effectively teach and mentor students. Sessions include concept explanation followed by practical implementation to reinforce learning.
Placement Opportunities
They have a dedicated Career Advisory Team (CAT) that assists students with resume building, video resumes, and interview preparation.
The AI-powered placement solution matches students with the right companies, ensuring successful job placements.
Business Owner Benefits
The program is ideal for business owners looking to promote their businesses online. Learn from expert practitioners who work with multiple brands and gain practical insights to scale your business.
Digital Scholar Course Fee in Mumbai
Ready to Advance Your Digital Marketing Skills?
Join Digital Scholar in Mumbai for live classroom training experience where cutting-edge education meets real-world application.
You can contact the Digital Scholar team at +91 7604922120 for demo sessions and other details.
Whether you're a student aiming for a high-flying career, a professional looking to upskill, or a business owner eager to scale your business, Digital Scholar's comprehensive and practical training programs have something for you.






Comments
Post a Comment